George Courides

Marketing Professional.

Introduction

It doesn’t matter the challenge…

“I know it’s Friday, but could you have rough ideas for Monday?”
–  Client

“Hey, we have these three ideas but they’re not quite there. Any idea how to make them shine – we need them yesterday!”
–  Account Executive

…it’s all worth it when the client says, “You nailed it!”

Profile

Advertising is my passion. After over 30+ years, I still wake up every morning loving what I do. From Studio Artist to Art Director to Chief Creative Officer to Managing Partner, I’ve brought passion and dedication to every role.

I build, lead, and mentor strong departments that produce outstanding creative solutions, and win awards. I satisfy existing client expectations while simultaneously pursuing new business.

Here is what I offer:

  • Outstanding work ethic and passion for original creative
  • Strong interpersonal and communication skills
  • Agility and ability to succeed in a fast-paced environment
  • Leader in developing, pitching, and selling new ideas
  • Excellent time-management skills
  • Collaborative commitment to the team and its needs
  • Mentoring others, and discovering and developing the next generation of superstars

I accomplish this all by taking my work seriously and myself lightly, while encouraging others to do the same. It really works.

Pharmaceutical Launch Experience:

  • Claritan, Rogaine, Zocor, Pravachol, Norplant Cordorone IV, Copaxone, Absorica, Nordette, Oruvail

Additional Consumer Experience:

  • Rogaine, Crizal
  • Mercedes Benz 190, AVIS, ABC TV

Portfolio

Here are a few examples of my work over the years. I chose these projects because of the great memories I made creating them.

Experience

2015 – Present

GreenLite Rx, Founder

  • Lead small consulting business comprised of former employees who work part time from home
  • Acquired former clients with small budgets who need projects turned around quickly

2013 – 2015

Sabbatical

  • Purchased and completely restored 300-year-old historical farmhouse in Worcester, PA

2005 – 2013

RevHealth, Founding Partner (Managing Partner, Chief Creative Officer)
Morristown, NJ

  • Hired and mentored the creative department
  • Responsible for overseeing all creative efforts, ensuring work was original, compelling, produced within budget, and delivered on time
  • Contributed to 100+ agency growth
  • Acquired new business

2001 – 2005

Saatchi & Saatchi Healthcare, Managing Partner, EVP Creative Director
Newtown, PA

  • Rebuilt the entire creative department over a 6-month period
  • Strengthened the agency’s creative produce and won multiple industry awards
  • Acquired new business
  • Contributed to agency growth of over 70% in 3 years

1997 – 2001

Harrison & Star, EVP Creative Director
New York, NY

As EVP, Creative Director, I was responsible for

  • Restructured the creative and production departments to increase efficiencies through critical staff evaluations, establishing new expectations, and mentoring new talent
  • Ensured all creative work was on target, compelling, and original
  • Pitched, won, and launched Copaxone, as well as Bayer Diagnostics and Flintstone Vitamins

1995 – 1997

Collegeville Advertising, Managing Partner, Co-Founder
Collegeville, PA

  • Oversaw the entire creative department
  • Collaborated with account executives to ensure all creative was on strategy, delivered on time, and produced within budget
  • Mentored new creative personnel and lead creative responsibilities for all new business efforts

1992 – 1995

30 West Advertising (Wyeth Ayerst’s in-house agency), Co-Founder/Creative Director
Collegeville, PA

  • Had previously managed all creative efforts for Wyeth’s brands at Vicom/FCB and was asked by the VP of Sales and Marketing to create an in-house agency for Wyeth along with 2 other individuals
  • Awarded the women’s health franchise
  • Grew agency to 40+ employees within the first year
  • Managed creative department and ensured all work was of the highest standard strategically and creatively

1989 – 1992

Vicom/FCB, Senior VP, Creative Director
New York, NY and Philadelphia, PA

  • Built and mentored a strong art and production art department in both city offices
  • Launched both Zocor (Merck) and Norplant (Wyeth) the same year

1985 – 1989

Klemptner Advertising, VP Group Creative Director
New York, NY

  • Managed the art and production departments for 50% of the agency’s business
  • Maintained a high standard of the creative product
  • Launched Rogaine and Pravachol

1982 – 1985

Thomas Ferguson Associates, Assoc. Creative Director
New York, NY

  • Oversaw art and production departments and created materials for all Warner Lambert OTC brands

1981 – 1982

McCaffrey & McCall, Art Director
New York, NY

  • Created print materials for ABC TV, AVIS and Mercedes Benz

1980 – 1981

Rolf Werner Rosenthal, Jr. Art Director
New York, NY

  • Worked in studio as mechanical artist and assisted various ADs

Education

School of Visual Arts

  • BS degree, double major:  Advertising and Graphic Design.
  • Graduated with honors

References available upon request.

©2018 George Courides. All rights reserved.