George Courides
Marketing Professional.
Email: gcourides@aol.com
Phone: (610) 804-0958
Download: Resume.doc
Introduction
It doesn’t matter the challenge…
“I know it’s Friday, but could you have rough ideas for Monday?”
– Client
“Hey, we have these three ideas but they’re not quite there. Any idea how to make them shine – we need them yesterday!”
– Account Executive
…it’s all worth it when the client says, “You nailed it!”
Profile
Advertising is my passion. After over 30+ years, I still wake up every morning loving what I do. From Studio Artist to Art Director to Chief Creative Officer to Managing Partner, I’ve brought passion and dedication to every role.
I build, lead, and mentor strong departments that produce outstanding creative solutions, and win awards. I satisfy existing client expectations while simultaneously pursuing new business.
Here is what I offer:
- Outstanding work ethic and passion for original creative
- Strong interpersonal and communication skills
- Agility and ability to succeed in a fast-paced environment
- Leader in developing, pitching, and selling new ideas
- Excellent time-management skills
- Collaborative commitment to the team and its needs
- Mentoring others, and discovering and developing the next generation of superstars
I accomplish this all by taking my work seriously and myself lightly, while encouraging others to do the same. It really works.
Pharmaceutical Launch Experience:
- Claritan, Rogaine, Zocor, Pravachol, Norplant Cordorone IV, Copaxone, Absorica, Nordette, Oruvail
Additional Consumer Experience:
- Rogaine, Crizal
- Mercedes Benz 190, AVIS, ABC TV
Portfolio
Here are a few examples of my work over the years. I chose these projects because of the great memories I made creating them.
Experience
2015 – Present
GreenLite Rx, Founder
- Lead small consulting business comprised of former employees who work part time from home
- Acquired former clients with small budgets who need projects turned around quickly
2013 – 2015
Sabbatical
- Purchased and completely restored 300-year-old historical farmhouse in Worcester, PA
2005 – 2013
RevHealth, Founding Partner (Managing Partner, Chief Creative Officer)
Morristown, NJ
- Hired and mentored the creative department
- Responsible for overseeing all creative efforts, ensuring work was original, compelling, produced within budget, and delivered on time
- Contributed to 100+ agency growth
- Acquired new business
2001 – 2005
Saatchi & Saatchi Healthcare, Managing Partner, EVP Creative Director
Newtown, PA
- Rebuilt the entire creative department over a 6-month period
- Strengthened the agency’s creative produce and won multiple industry awards
- Acquired new business
- Contributed to agency growth of over 70% in 3 years
1997 – 2001
Harrison & Star, EVP Creative Director
New York, NY
As EVP, Creative Director, I was responsible for
- Restructured the creative and production departments to increase efficiencies through critical staff evaluations, establishing new expectations, and mentoring new talent
- Ensured all creative work was on target, compelling, and original
- Pitched, won, and launched Copaxone, as well as Bayer Diagnostics and Flintstone Vitamins
1995 – 1997
Collegeville Advertising, Managing Partner, Co-Founder
Collegeville, PA
- Oversaw the entire creative department
- Collaborated with account executives to ensure all creative was on strategy, delivered on time, and produced within budget
- Mentored new creative personnel and lead creative responsibilities for all new business efforts
1992 – 1995
30 West Advertising (Wyeth Ayerst’s in-house agency), Co-Founder/Creative Director
Collegeville, PA
- Had previously managed all creative efforts for Wyeth’s brands at Vicom/FCB and was asked by the VP of Sales and Marketing to create an in-house agency for Wyeth along with 2 other individuals
- Awarded the women’s health franchise
- Grew agency to 40+ employees within the first year
- Managed creative department and ensured all work was of the highest standard strategically and creatively
1989 – 1992
Vicom/FCB, Senior VP, Creative Director
New York, NY and Philadelphia, PA
- Built and mentored a strong art and production art department in both city offices
- Launched both Zocor (Merck) and Norplant (Wyeth) the same year
1985 – 1989
Klemptner Advertising, VP Group Creative Director
New York, NY
- Managed the art and production departments for 50% of the agency’s business
- Maintained a high standard of the creative product
- Launched Rogaine and Pravachol
1982 – 1985
Thomas Ferguson Associates, Assoc. Creative Director
New York, NY
- Oversaw art and production departments and created materials for all Warner Lambert OTC brands
1981 – 1982
McCaffrey & McCall, Art Director
New York, NY
- Created print materials for ABC TV, AVIS and Mercedes Benz
1980 – 1981
Rolf Werner Rosenthal, Jr. Art Director
New York, NY
- Worked in studio as mechanical artist and assisted various ADs
Education
School of Visual Arts
- BS degree, double major: Advertising and Graphic Design.
- Graduated with honors
References available upon request.